What's up, guys? Welcome to another episode. This one is going to be really helpful for you to get into 2026 with everything ready to rock and roll. So every year I do something called an annual planning event. And I do this with my private mastermind group, where I always do it with them. It's included in their membership. But I also open it up to outside people to come in, hence why I'm recording this podcast. But I've probably I think this is like the fifth or sixth year that I've done this. And everyone loves it. Everyone really enjoys the time. They block a whole day. It's not, I wouldn't say it's a whole day, it's about five hours that we block. And it's where we do all of your business, personal, financial, and marketing, planning all inside one single day. And today what I want to do is just give you like a little bit of an outline of the day. And if you decide to come after this, great. I think it would be really helpful. But I do believe that I'll give you enough that you can take and do this on your own. Now I will say this if you're going to do it on your own, you do have to have the discipline to sit down and really knock all this out on your own. The beauty of doing it with me and doing it with the rest of the group is I it is almost like a workshop format where you're gonna actually show up and then you'll leave with everything finished. And I found it's like I've gone through years where I really waited till last minute to do my annual planning. And sometimes I honestly haven't even really done it. It's like January, oh, we're getting into it. And it's just it's really important that you sit down and do this. Now, here's one thing that you gotta know. There's a great Mike Tyson quote, and he says, Everyone has a plan until they get punched in the face. And what you gotta understand is the most valuable part of this whole process is sitting down and doing the plan. It I'm gonna make you a promise right now. It is not gonna go exactly the way we got laid. Right? And so if you have a certain goal number of members or a goal number financially, a goal number of just set goals that you want to achieve. I promise you this, what all the stuff that we write down, it is not all going to happen exactly as you plan. Some of it will, some of it won't, but it is not gonna be like this picture of, oh, we're gonna create this perfect plan and so it's not gonna happen. It's just not. One of the things you got to be always prepared for is to redirect. If something is not going rare, I was watching a reel of Mr. Wonderful, who I love Mr. Wonderful's reels. And he says, he said the number one thing, the number one skill of an entrepreneur is to be able to pivot. That's what he says. He's you got to be able to pivot. And what he mean by pivot, right, I think he meant like you have to be able to adapt when something's not working. If you have a specific marketing plan that's going and you think it's gonna work, and you put all this time and effort into it, and all of a sudden it just flops. That happened to me recently, where I put like a lot of energy into a specific marketing plan or a specific marketing campaign, and it just flopped. It just didn't work. And I was like, fuck, man, that sucks because I spent a lot of time into that. But back to the drawing board and go back and do something different. So the most important part is the plan itself. It's not necessarily that everything goes exactly the way we want it to go. So the work is sitting down and doing it, and that's what we're gonna do in the workshop. So the it really comes in four sections. The first section is to recap your year. So 225. And we're gonna do this on December 12th. And so obviously, there's almost a month left in the year, but we'll do it through the first 11 and a half months, 11 and a quarter months. And uh what were the wins? What were the good stuff? It tends so a lot of times we tend to focus on what were all the shitty things, but what were all the good stuff? Let your positive focus fuel a lot of the energy. Sometimes something really great happened in like February, and it's like you totally forgot about it. It's wait, man, oh February, we killed it, or I hired this really good employee in February, and just a long ways away. So it's a really good time. You take this time to look back and be like, all right, what went good, right? What went good? And everyone, even if you have the worst year of your life, there's still like some good stuff. Dan Sullivan has an app that he created called the Wind Streak. And he basically says your confidence goes when you focus on your confidence grows when you focus on the wins. And so that with this win streak gap is, it's basically this app that you it asks you this question, what were your wins today? And even if you again, like I just said, even if you have the worst day in the world, you probably can find like one thing you know that you did that day that was winning. And it's just and you're not turning a blind eye to all the other stuff that you need to turn, that you need to address and face, but it just doesn't put you in this downward spiral of focusing on all your losses. So that's the first piece of it is what are the positive things that happened throughout the course of the year? And you can do that for business and personal too. Usually the recap is not just business-wise, you can do it for personal life. Like, what were the good things that happened in personal life? And then the second question you usually go through is like, what didn't go as planned, or great? What were the things that happened that were not great that you maybe can extract lessons from? What were the things that actually came from that you learned from? And like for me, I had a huge one, right? I this I had a monster year this year. I acquired a company through a buyout, and then I sold the company all in the same year. Some of it was good, some of it wasn't good, but there was massive lessons from it. Like I could write a whole book on that whole process. And so a lot of it is carrying forward the things that you learn. And then the other piece is like looking at the numbers, like what were the data points that are most important to look at. And I in the document that I give everybody when they come, I outline the most important ones, the most important numbers that they should know. And actually, I do some pre-work. I I do a little pre-work where I had to send them an email and be like, hey, make sure you have these numbers ready, look up these numbers ahead of time. But there's some numbers that are more important than others, and there's some really important numbers that are important, not just to be like, hey, how did you do this year with these specific things? But also sometimes the you need the numbers to look at what your goals are going to be in the future, right? And so if you want to know what your revenue is gonna be in 2026, we kind of got to know around where it was in 2025. What was your profit? Like these are all important things that you need to know. So it's recapping 2025 from a personal standpoint, from business standpoint, best things that didn't go out, and then specific data points and numbers. What are the most important numbers that you want to review? And then how do we take those and carry them forward? So that's the first section of it is really recapping and reviewing, you know, what happened in 2025. The next piece is your business plan for 2026, right? And uh this is pretty simple, right? One of the things that we want to do when we do the planning is we want to keep it really simple. I think a lot of people do these very complex planning purposes. And I remember I used to have a guy that was a mentor of mine, and he would send me this massive document with thousands of questions and just and it would take me five days to do it, and it was just like overwhelming as hell. And one of the best parts of this process is we keep it really simple. And actually, I've kept it the same almost for four years in a row. I haven't made any changes to it, but I went and made a bunch of changes this year, and I was just like, hey, dude, how can I make this even simpler, even clearer, even easier for everybody? So there is stuff I eliminated, there was stuff I added in. But what you want to do when you're creating a business plan is you want to keep it simple. You want to make sure because complexity is the enemy of execution. The goal is that we create this business plan and we do it to the best of our ability. And so we have a really structured one-year plan. Again, it's not my plan. I learned it from EOS entrepreneurial operating system, but it's a real simple plan to outline your one-year goals. What do we want from a client standpoint? What do we want from a revenue standpoint, profit standpoint, what are our actual goals that we're going to achieve? All that stuff goes into the one-year plan. So that's the main thing. I'm just pulling up my document. Hold on, I have it here. Oh, and one of the things that we do is we I said before we do a lot of data, we pull the data from 2025, but what we do is we set the goals from a financial standpoint and a conversion standpoint and a nutrition standpoint for what we want to have happen in the tw in 2026. Right. So there's some money math that we do, some money math. And actually this year, one of the changes I've made is using ChatGPT to help with this. I think sometimes people are like, oh, I don't know how to get the goal. I don't know what and what I did is I went in and I used, I created a bunch of new prompts for Chat GPT. And what I'm going to do is I'm going to give the people in the workshop, I'm going to give them the prompts right then and there. And so they can use ChatGPT to help them get the exact goals that they want, knowing that, hey, you might not achieve this exact number, but hey, let's put something down so we can go after it. So that's one of the new things I added this year is these ChatGPT prompts to be able to use AI to help you in this process is really, really a good thing to do. So that was the money math section. There's a money math section, there are my prompts. I talked about the one-year plan. The next part after the one year plan is we would say, all right, I'll lead them through a process on how to create your 90-day goals, right? So you're going to have goals for one year. What do we want the thing to look like? But what we need to start doing is chipping away at what we want to look like in a year, and that's to set some goals for 90 days from now. So basically we set the cue on goals and I have a pretty cool process of how I do that. So that's your business, that's the business plan for the year and for quarter one. And then the third section is all personal stuff, is just what do you want from your personal life, right? Because you know your business is great, and but understand what your business is. Your business is a vehicle to help you live a better life. And I really I love this section. This is my favorite section. Business stuff is cool, but I love the section. We added this section last year, and this section was called a Masogee. And what a Masogee is one big event per year that you pick that you're gonna do. And most of the time, I wouldn't say most of the time, but a lot of times it's like a physical challenge. Let's say you've like never run a marathon before, and like you put, all right, my Masoge is I'm gonna run a marathon. Let's just say that so my Masogee this year was climbing Pike's Peak. Last year, the year before that, it was doing the Green Monster, which was a 50K. The year before that was writing my kids' book. So it's something, one thing that's like kind of year-defining that you are going to let it be the highlight of the year, right? If you could look back on one thing throughout the course of the year, then you would look back on this one thing, right? And so like when for example, I'll just use the ones I just said, but for example, when I look back and I think about 2023, I was like, all right, that's the year I wrote a book for my kids. Okay? 2024 was the year of the Green Monster, 2025 was the year of Pike's Peak, right? And each year you have one thing that you can do. We sit down, we give a bunch of examples, and we help you lead you through an exercise to help you decide what you want. We've had so many people in our mastermind do this, and so many people, one of the ladies in our group, her name's Kathy, she Her Masogee was to run a marathon. She had never run a marathon before, and she ran the marathon, and it was like a massive accomplishment in her life. It was like life-changing for her to be able to do that, and it was all because she decided that it was Hermasogee at this annual planning event that we did. Right. You can see how this is it's a really powerful process. And then we'll set goals like health and fitness goals and habits, marriage stuff for you, family, any family stuff. And then I added a section this year called life experience stuff. Right. So obviously a Masogee is like a life experience thing. But I was at a live seminar where Jesse Itzler spoke, and Jesse Ixler is actually the guy that taught me about Masogi. But he also talks about just like living a life of experiences and finding cool things to do and doing more things like that and being intentional about it. And I've tried to do this more. It's like my sometimes I'd like kind of want to home get sit home and read. But I know that if I think back to the cool moments of my life, it's when I got out there and did shit. So just I'm recording this on a Friday. Tonight, there was a line dancing thing at our church. And Vanessa and I and the kids are gonna go. That's a kind of an experience, like we're doing something cool and different. And the more you fill your life with these things, the better your life's gonna be. And so the annual plan process allows you to be intentional about adding those life experience things to your calendar. And it doesn't have to be things like that are that cost a lot of money or big elaborate vacations. It could just be it's not costing as much to go to do line dancing, right? But it's gonna be a cool, fun and memorable experience, right? You could do a day in this city, like we took the kids to Philadelphia for the weekend a couple years ago, and it was amazing. It was a great life experience. It was good for us, it was good for the kids. Things like adding some and being intentional about living a more full life. There's a quote most people live lives of quiet desperation. So get out there and do stuff. And I'm speaking to myself too. Again, as I said, my inertia is. I just want to sit home. I work hard, I just want to relax a little bit. But we're going to do stuff. And actually, on Monday, we're doing a lot of stuff lately. We're going to Monday Night Raw. We got Joey, my son, tickets to Monday Night Raw. So we're going as an entire family to Madison Square Garden to watch Monday Night Raw. It's a life experience. It's cool. A wrestling match is you're going to remember that. I remember as a kid, I went to one wrestling match and I went with my dad and I saw Andre the Giant live. Like it was incredible. It was something I it's a massive nostalgia, but it's a life experience thing. Right. And so if you start your year and you're intentional about you sitting down with your family, you're sitting down with your spouse or whatever, and you're like, hey, what can we do cool that's different and exciting this year? Let's map it out. Right. And so at the workshop, we're going to give you time to be able to decide some of that stuff. We'll also talk about personal productivity. What do you need to do? What's your job description for your business? What are the things you need to do better? What are the things you need to do differently? What are the people that you need to hire to be able to get you the time to be able to do more of that stuff? So I'll have a whole product personal productivity section in there too. And the last part is the marketing plan. And we're going to do this only for quarter one because time just from a time standpoint to not do the full year. But honestly, you can take a lot of the same concepts in Q1 and use it for the other quarters. But we're going to outline what you're going to do for marketing in January, February, and March. So you will leave with a loaded marketing calendar for Q1 after. That is the final section of this process. So I'm super excited about this. I love this day. And this is, I'm about to make a big announcement, right? And so here's the big announcement. So I'm sitting outside my gym recording this right now. And I have been in a small room for, shoot, a couple years now. And I have an office that's way, way too big. And across the hall, Mike Mullen, who runs my gym, he's had an office that's way, way too big. And we have a lot of, it's a big gym, so we have a lot of office space and stuff like that. And so what I did was I took our two offices, I blew walls out, and I turned it into a mini teaching area that's going to be our FBU, Fitness Business University headquarters. There's going to be a mini library in there, there's going to be a podcast studio in there, and there's going to be an area for about 15 to 20 people where we do mini workshops like this annual planning event. So you will have the ability to do this annual planning event with me over Zoom. That's normally how we do it. We normally do it through Zoom. But this year, I'm also going to be giving an option to do it in person where you can come to my gym and join us and do it live with me. And we have a packet that we'll print out for you. We give you the packets, and it's going to be it's going to be awesome. So we'll have 15 spots for that. I'll be honest with you. Most of the spots are going to be taken by my mastermind group. They're already buying for spots for this thing. I just had to actually, we just finished demo today. The flooring guys coming tomorrow, paint guys coming next week, electro guys, otherwise. So we got like, man, we got to get this all done by the date that we have this event, which is on December 12th. If you are one of the lucky ones to be here in person, you'll be able to experience the FBU headquarters. Now, this is also happening on a Friday. And we start the workshop at 10 a.m. And not only do I coach gym owners, but man, we got a pretty damn good business, a pretty damn good gym. And we do small group training better than most gyms. You, if you're coming to this event in person, I also invite you to come and watch the sessions at my gym from 6 a.m. to 10 a.m. Right? So now you'll get a full day out of it. You can come watch it. You come to my gym, watch my coach's coach from 6 to 10, then come into the back, into the new FBU headquarters, sit down, and we'll get your annual planning done, be done by three. That's a full day of you taking it to the next level for your business. So this is really exciting. It's gonna be super exciting for me to do this live in addition to having it on Zoom as well. Yeah, really exciting stuff. I will be pumping a link in the show notes. There's just like a quick uh opt-in page. You just fill out the opt-in page. I think it's booking a call. Get on the phone with Tom. He'll give you all the details about the event. It's really small fee. We don't charge a lot of money for this. I really want as many people to do this as possible because I really feel like the planning process is super important. So I don't put a huge price tag on it because I want people to do it. There'll be 15 spots in person and then a bunch of spots virtually. I'm not going to put this fix, go. We can only take five people on virtual. No, we can take a lot of people on virtual. So yeah, so that's the outline of the annual plan works workshop. We do it every year. It's what Anchorman calls the pancake breakfast. You've watched Anchorman, it's the pancake breakfast, Ron. We do it every year. It's the annual plan session, Jim Boner friend. We do it every year. And we're doing it this year, we're doing it a combo of live and in person. Really excited to be doing this, especially this year, new with some of the new chat GPT prompts, with some of the new questions, some of the new sections I've added, taking a bunch of stuff out that wasn't really necessary. So this is a much better version of this workshop coming up, and very excited to do it live as well. So click the link in the show notes. Let me see if I have a quick URL. I don't think I do. Let me see if there's a URL. I can't even read it. I think it's live. Let me say copy. Hold on, sorry. I can't see it. It cuts off the link, so I don't know. So just click the link in the show notes. I can't read the whole link. It's it's it's annoying. But anyway, I'll go. But just click the link in the show notes and it sends you to the page to get the rest of the info. For again, we charge a small fee, but it's nothing crazy. And uh yeah, hopefully you can make it either to New Jersey or live with us on Zoom. It's on December 12th. We're starting at 10 a.m. going to 3 p.m. No lunch. We're going right through, five hours straight, and in five hours, you're gonna have all of the planning done for your year. Super exciting stuff. I'll see you in the next one. Peace.