Fitness Business University Podcast
The Fitness Business University Podcast — The #1 Fitness Business Podcast — is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive.
If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff, no theories, just the proven, real-world skills you need to win in business and in life.
Fitness Business University Podcast
Blatant Sales Pitch
Click here to get Vince’s Black Friday 50 Strong Playbook — the full marketing campaign, emails, ads, scripts, and bonuses:
https://50strongplaybook.com/50-strong-podcast
Podcast Summary
In this episode of Business Secrets for Gym Owners, Vince pulls no punches — this one is a straight-up sales pitch for his Black Friday offer, the 50 Strong Playbook.
50 Strong is the exact marketing campaign Vince created for his gym when he needed something fresh to replace the “New Year Fat Loss Challenge.” Inspired by 75 Hard, he built a challenge that focused on accountability, toughness, and consistency — not weight loss — and it crushed.
The first time he ran it, 36 non-members joined and 29 converted to paid memberships. Since then, Vince has packaged the entire system so gym owners can plug it into their business and run it themselves, complete with email campaigns, ad copy, booklets, flyers, updated scripts, and bonus reactivation tools.
5 Key Points
- A Proven Campaign You Can Use Every Year
50 Strong isn’t a one-off promo — it’s a repeatable marketing asset you can dust off and relaunch annually for predictable results. - Turnkey Done-For-You Materials
You get everything: emails, ads, booklets, flyers, follow-up scripts, and even updated ad copy for 2026. It’s plug-and-play. - Three High-Value Bonuses
Vince includes the Reactivation Playbook, a ticket to a live event, and a full gym business audit call — all part of the Black Friday package. - Designed to Attract Non-Members AND Engage Current Ones
Clients love the structure and challenge. It’s different from traditional fat loss programs and boosts retention and referrals. - It’s an Income-Producing Asset
Vince emphasizes that 50 Strong is a long-term money maker — not a one-off gimmick. Run it again and again to generate revenue on repeat.
Click here to get Vince’s Black Friday 50 Strong Playbook — the full marketing campaign, emails, ads, scripts, and bonuses:
https://50strongplaybook.com/50-strong-podcast
Need help getting more leads, making more money, or buying your time back from your gym business?
Click here to schedule a free one on one strategy session!
This podcast has zero content in it, and it is a complete sales pitch for my Black Friday deal. My Black Friday deal this year is a program called 50 Strong, and it is a marketing campaign that I created for my gym a few years ago. And it was after we were running a fall fat loss, or not fall fat January fat loss challenge for a while, and it was just kind of started not working as well. And I wanted to change it up and change a pace, and so I was doing 75 Hard at the time, and I realized this would be cool and something different. And the name I came up with was kind of cool, 50 Strong, right? 75 Hard, 50 Strong, pretty, pretty genius, Vince, right? And so I put that name on it, and then I made I created these rules that people have to do, and there were different rules than 75 Hard, but basically it I didn't I didn't think my people would work out twice a day because some of them don't even work out twice a week. So I think it was one workout a day for 30 minutes. So most of the time they come to us through like working out for an hour, but now they have to like get a 30-minute walk in a day that don't come to the gym. So I think that they could do that. They did do that, they did it well. But basically, it was it was kind of took the focus off fat loss and weight loss, and it was really about just hey, doing something's challenging, doing something hard and getting this done. And dude, it crushed. It it absolutely crushed. The first time we ran it, I think we got one and I'm trying to use the same numbers because I'm going off my head, but I think it was like 36 clients bought it that were non-members, and 29 of the 36 signed up. Alright, so first time we ran it, really, really great. And I had I pretty much packed since it worked well, I packaged it up, gave it to my clients, they ran it, they did well. And so for my Black Friday deal, I package it all up: the emails, the ad copy, all of the booklets that we give them physical booklets, and you get the digital copies of the fixed physical booklets. Uh, you're gonna get your what else will you get? Uh there's a bunch of videos I created with it that kind of explain how to do it. You'll get flyers to put in your gym. But honestly, like the emails I wrote for this thing are just fire. Like, it's probably I was in one of my best email modes when I ever when I wrote these emails. So you'll get access to that copy. I actually had my ad guy rewrite the new ad copy for 2026. So there's a brand new ad copy. There's also a brand new follow-up process that we created based on changes that we've made lately. So there's a whole new follow-up campaign inside of it. And then the cool thing is I added three bonuses. The first bonus is my reactivation playbook. And this is basically, I think it's a 14-page playbook that teaches you how to get past members back. And it's a really, really valuable thing with kind of done-for-you text message scripts, done-for-you email scripts. You get that as a bonus. The second bonus is you get a live event ticket. So any one of my live events that I've been yakking about, you can come for free to one of those events. And then the third bonus is, oh yes, the third bonus is a gym business audit. So we will lead you on a one-on-one call, uh, probably over Zoom, and lead you to identify where you're at right now, where you want to go, like what your goals are, where you want to be in 12 months, and then help you build a roadmap to get there. So that'll be all included in the purchase. It's a hundred bucks to get it. It's only going to be on sale for Black Friday. So as this podcast comes out, but this is I don't normally do podcasts like this. I don't I normally try to give as much value as I can, but it's like, hey, I'm doing a commercial here. This is a commercial for my Black Friday offer. The link is in the show notes and go get it. I I think you should, I think it's a good thing to get because you kind of will see a fully loaded marketing system where it's like, hey, when I go and try to create a campaign, I go all in on a campaign. And this kind of shows you how to go all in on a campaign. I think a lot of people are scraping the surface. They run an offer and they're like, oh, let me, you know, send an email out for it, or let me run a Facebook ad and I'll tell my Facebook ad guy to put a Facebook ad up. And they're they don't have this kind of a launch mindset of like, if you want to get something great, if you want to create a result, like it's gonna take some energy, it's gonna take some effort, it's gonna take some planning, it's gonna take some resources to get it done right. And that's kind of what you'll see when you get the package. You'll be like, oh, this is like robust stuff. There's thought that went into this, there was planning that goes into this. So I think from a from an education standpoint, it's a good thing to get. I mean, plus it's only a hundred bucks. There's nothing really to lose. And if you know, run it and it flops and you don't get anything from it, I'll give you your money back. I don't care. But that's that that's uh that's what I'm doing. This is I think that this is my first. I mean, I talk about other stuff, my offers and ads I have, but I very rarely will do a commercial podcast. So this is my first commercial podcast. What else can I tell you about 50 strong other than just go buy it? Oh, yeah. It so it's the other thing is it's an asset that you can use and reuse. And the example is is, and I don't know why we do this, why we do things once and then we don't do it again. If you do something and it works well, like you should repeat it over and over and over again. And so if you run this campaign and it works well, you can run it again next year, and then the year after that, and the year after that. And what you're buying for a hundred bucks is not something that you can use once. It's it's a you're buying a money-making asset. You're buying something that is an income-producing asset that you can use over time. And that's valuable, right? Those are we want to try and have as many of those as you possibly can. Right? We don't want these, you know, one-trick ponies. They that's how you burn yourself out. You want to find things that work and then plug them into your business, plug and play into your business. So now it's like, all right, it's January, time to get 50 strong, let's dust it off, and let's get it in there and let's get it rocking. Oh, let's dust off these emails, let's get them set up in the new thing, and maybe if you have a good CRM, they're already set up and you just push the button. I would I do like to go in and make tweaks to it. Again, like I said, we tweak the ad copy, we tweak the so you get new stuff from there. Uh, but man, it's it's a great program. A lot of people have a lot of fun doing it, and then the the cool thing is the clients, this is a lot longer commercial than I thought I was gonna be, so I apologize. But this is my straight sales pitch of the program. But a lot of people like it because it's the different than the fat loss thing. It's like the clients like something different, and so it's a good engagement tool for your current members, and hopefully it works really well for you. I know it's worked very well for many of my clients, it's worked well for me, so hopefully it works well for you too. The link to buy is in the show notes. It expires Black Friday. It's when it expires. That's why I'm getting this out to you early. But this is my straight podcast sales pitch commercial. Next podcast will be back to regular scheduled program, but I might tell you about it again, just to remind you. But I'll see you in the next one. Peace.