What's up, guys? Welcome to another episode. I am in the parking lot of jujitsu. So if you hear these cars whizzing by, just know that's uh a little white noise for you. So it's uh Thursday as I record this, and I this past Monday night, I took my entire family into New York City to go to Madison Square Garden to watch Monday night raw. And it was fire. Like if you want to watch a business at the top of their game, like the WWE is freaking killing it. Like this, like this was a Monday night thing. Like they do these shows every Monday night. This is not like uh, you know, one of their main, main, main things. This is like they do this every week. And it was, we were like jaw jaw. Vanessa loved it. The girls loved it, they're not like huge wrestling fans, but it was just super entertaining, and the crowd was amazing. Everyone kind of gives wrestling a bad rap, like the people there are thugs and stuff like that. It's like they were so nice. Like Joe, these people would walk by. They were selling these legit WWE looking belts that were like, you know, they must, they were, I think they were selling them for like 800 bucks. And some guy would they're like they carried these fans carried them with them through the New York City to go to this super garden with a belt. And grown men. And they're walking by, and Joey's looking at the belt with his eyes bugging out of his head, and they kneel down and they hand you, they're like, Here, hold it, hold it, take a picture of it, take it, and there's there's like it was amazing, it was super nice. And like the people behind us were talking, like it was so cool. But anyway, the there's so much to learn about business from what these guys are doing now and in the past. You know, there's they're doing some cool things now. They're the the big thing they're doing now is like John Cena's last final tour. So now they're like every arena is sold out because they're marketing it as Cena's last event. They do a brilliant job of promo, like while we were there, they were promoting so many other things, like upcoming, you know, Survivor series, or upcoming this and that, and there was just like tons of ads for different things to help future pace, you know, the next thing you're gonna watch or the next thing you're gonna go to, and the graphics they used were incredible. The thing about wrestling, too, and I remember if you ever watched the movie Gladiator, they basically uh Russell Crowe, or one of the guys, I think it wasn't Russell Crowe, but he goes, win the crowd and you'll win your freedom. And that is what all wrestlers, and I talked to Kurt Engel about this when he was at our event. But all wrestling's job, like the number one job of a wrestler when they go out there, whether they're a heel or a babyface, and what that means if you don't follow wrestling, a heel is like a bad guy and a babyface is a good guy. Whether you're a heel or a baby face, your job, if you're a heel, your job is to get as many boos as you possibly can to get the crowd hating you. If you're a babyface, your cra your job is to like make that crowd erupt and explode, right? But it's all winning the crowd. And it's like exactly what we need to do in our marketing, it's exactly what we need to do for our members. We need to win the love and affection and trust of our people. And so, watching this and watching how they do it and what they do to do it, like why are some wrestlers like better than others? Like, what is it about The Rock? What was it about Hulk Hogan that made it so much better? That is worth studying big time for you. So, even if you don't like wrestling, man, I don't know. I I and I think this is one of the things that if I if I can teach you one thing to market your gym better, is to in every buying experience and everything you watch go, you start thinking about where are the things that where are the connections that I can make from what they're doing to what I can do to improve my business. And that that's just how I live. I live with trying to make these connections for all right, how can I look at this and how can I relate this to what I'm doing and implement it somehow in some way. But the biggest lesson I've ever learned from wrestling is very relative to you right now, and that is they always created these flagship pro uh programs, right? And one of their flagship programs is a thing called WrestleMania, another one is SummerSlam, another one is Survivor Series, right? And they've run these programs for the last 40 years, and they do them at specific times of the year, and they, you know, there's a whole campaign around marketing that, but it's like it's that's their thing, right? And it's on the calendar and it's never strayed from the calendar. And I think that's the the big thing I want you to walk away with today is you're thinking about planning your marketing for the year. And uh I'm getting ready for our annual planning event on December 12th, and I'm gonna be leading our mastermind members through an uh a marketing plan, how to lay out a marketing plan. But but the thing I want you to remember is you should not create a marketing plan from scratch. Right? And so every year when the WWE lays out their event calendar, they don't need to be like, well, what are we gonna do for events? They're like, oh, nope. SummerSlam goes here, uh Survivor Series goes here, WrestleMania goes here. And when you sit down and plan your marketing, you need to think, okay, fall promo goes here, winter promo goes here, pre-summer program goes here, here's what we're gonna do to market it, here's how many times how many weeks we're gonna market it in advance, here's our goal. And starting to think about your marketing with these built-in flagship things that don't really change. That they're just there, right? Now you can try different campaigns, you can try new social media things, you can try new email hooks and all these different things, but man, it is gonna save you so much energy and so much time to be able to build a campaign. I'll use like a you know, a January campaign, like a New Year thing, to be able to have that stuff done, to be able to have the emails written and the ads ready. It's like the amount of time that's gonna save you. You build it once, and then it can be used over and over and over again. It becomes an asset for you instead of you starting from scratch all the time. And so that's what I suggest you do. When you sit down and do your marketing calendar, think about the WWE, and it's like, all right, what do I what am I gonna repeat from the previous years or last year that worked really well? And starting to, you know, build these things that people look forward to. You know, it's like you know, when you go to watch, when people go to, you know, back in the day when TV used to be live, right? It'd be like they look forward to their TV show that was on at eight o'clock every you know, Monday night. Well, well, you can create these campaigns where people look forward to it every year that you're going to run it, right? And so that's the big that's the big takeaway is start to think about what are the big rocks of your marketing that you're gonna do every year, right? And allow those to be like the pillars that you put everything else around it. And maybe you don't get as many clients in the month of October that you did in the month of September because you ran the challenge. Well, that's fine, right? The goal is to get a nice little blitz from people coming off their hiatus for the summer, and that's the what you got to really think about. Like there's certain times of the year where people are more likely to do stuff like this. And so that's just what you got to take advantage of. But the real juice comes from creating it, making it great once, and then using it and reusing it over a period of time until it totally stops working. And then you may want to change the the time period, the wrapper, all right, that's fine. But until it's proven to you, like obviously WrestleMania works. Right? And so do run it until I don't know why we do this. I'm guilty of this too. I don't know why we do things and we have success with it, and then we wanna we chase another shiny object, so we stop doing that thing, and then we start doing another thing, and you come back, you pull your head up a year later, you're like, why the hell did I stop doing that again? We don't know why we do that, but we all do it. So that's it. So I think it's really about finding the big rocks of your marketing. They're pretty much going to be run in the fall, one's gonna be run in the one's gonna be in January, one's gonna be pre-summer, and have these big events where you just run them every year and it's easy for you to implement, it's easy for you to do. I have a really, really good thing rolling right now, and it is my 50 strong program, and it kind of ties right into this concept that I'm teaching you today. But it is everything that I did to market this 50 strong program, which was kind of like this play on 75 hard, right? I did 75 hard, which is Andy for Sellers program, and I realized like, man, my clients need this. And then I said, man, my clients will never do this. So I created 50 Strong, which is a little bit of a dumbed-down version. But instead of, it's just like a change of pace. Instead of a fat loss challenge, it's really this gut punch of a thing. It's hard to do, it's challenging to do, but people really like it because of the challenge from it. It's really, it's been a cool thing that we added to our gym. We we do it for current members and we do it for non-members. And it's been a it's been a really cool thing we've added to our gym. It's been probably our our new our newest challenge. I think it's about three or four years old. But I've been I package it up and gave it to my guys and they loved it and they run it. And for our Black Friday deal, we put everything together. We put the ad copy, the emails, how to run the program. There's a guidebook in there, there's videos from me telling you how to do it. Everything you need is how to run this thing, is in there. If you click the link in the show notes, you can get all of the details for it. And then this year I put in three bonuses, so check out that some three cool bonuses when you pick it up. So it's our Black Friday deal. So if you're listening to this during Black Friday, make sure you go to that link in the show notes and get all the info. I think it's like a hundred bucks, so pretty small price to pay for something that could generate a bunch of new clients for you and give something awesome for your current members to be able to keep them rocking and keep them engaged. So check that out in the show notes. But at the end of the day, I don't want you to reinvent the wheel every time you need to market your gym. I want you to create things once, okay, and run them and get them. Not I wouldn't say on autopilot. It still takes time to do, but it's going to take you a lot less time every time you do it. And if you buy 50 strong, something like that, it's already done for you, so you don't even have to do it. And here's the honest thing, too. You can take the structure of 50 strong and you can take the same concept and make it for you know a fall promo or a winter pro pre-summer promo. I didn't even think about this because chat, right? But you could literally take my stuff, put it into chat, and say, hey, create me a pre-summer program based on this concept, right? It probably will give you everything that you need. Pretty crazy. But you get this, you just gotta get this once and it it'll feed you for a really long time. So click the link in the show notes. Appreciate you guys, appreciate you listening. Let me yak into the phone here while I wait for my kids at Jiu Jitsu. But I will see you guys on the next one. Peace.