Fitness Business University Podcast
The Fitness Business University Podcast — The #1 Fitness Business Podcast — is the go-to educational show for gym owners, by gym owners. Hosted by Vince Gabriele, a seasoned pro with 18 years in the trenches of the fitness industry, this podcast pulls back the curtain on the real strategies, systems, and money-making wisdom that have helped gyms around the world grow and thrive.
If you’re a Gym Owner or Fitness Entrepreneur ready to get more clients, make more money, and free up your time to do what you love, this is your playbook. Vince delivers a funny, straight-talking, no B.S. approach — no fluff, no theories, just the proven, real-world skills you need to win in business and in life.
Fitness Business University Podcast
How to Fix the Marketing At Your Gym
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FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom. Learn how to install the system that gets 7 to 13 new clients per month without paid ads.
Register here: https://live.vincegabriele.com/livemasterclass
I just dropped a quick one for you. I'm hosting a free live masterclass called "Fix the Marketing at Your Gym" and I'm going to walk you through the exact system that gets 7 to 13 new clients per month without spending a dime on paid ads.
Why 7 to 13? Because I'm not a guru promising you 50 new members a month. I don't even want that for you. That's an operational nightmare. What I want is for you to build a consistent, repeatable system that nets you 4 to 7 members every single month after churn. Do that at $300 to $400 a month and the math starts looking really good, really fast.
Here's what we're covering: exactly what to say in your marketing to attract clients who pay, stay, and refer the most. Where pockets of your ideal clients are hiding right now that you're not marketing to (I'll share how one newspaper ad just booked us 9 consults and has already produced 2 members worth $24K in lifetime value off an $1,800 spend). The exact text message to send that turns dead leads into paying clients. And how AI is changing the way people find gyms and what you need to do right now to make sure you show up in those answers.
I'm also giving away some free tools I've been building behind the scenes but these aren't generic AI outputs. These are built on 19 years of real marketing that actually works, just made faster. You'll only get them if you show up live.
No pitch at the end. No pressure. Just me hanging out with you on a Thursday afternoon talking marketing. Register and I'll see you there.
FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom. Learn how to install the system that gets 7 to 13 new clients per month without paid ads.
Register here: https://live.vincegabriele.com/livemasterclass
Need help getting more leads, making more money, or buying your time back from your gym business?
Click here to schedule a free one on one strategy session!
Why Seven To Thirteen Clients
Messaging That Attracts Better Members
Finding Hidden Pockets Of Clients
Texts That Revive Dead Leads
AI Search And Being The Answer
Bonuses Credentials And Free Registration
SPEAKER_00What's up, everybody? This is gonna be the quickest podcast ever. Coming at you with a plug for my upcoming master class called Fix the Marketing at Your Gym: How to Install the System that gets seven to thirte new clients per month without paid ads. So catchy, huh? It's gonna be on Thursday, March 26th at noon Eastern. It's gonna be on Zoom, and there's a link in the show notes to get it. You might be thinking, like, seven to thirteen, like where'd you get that number? At the end of the day, think about it like this. I mean, there's gurus out there that are promising like 40. I saw a guy the other day, he's like 40 to 50 new clients every month. I'm not that good. I have no idea how to get you 50 clients every month, but I can get you seven to thirteen. And the system I'm gonna tell you will probably do it. And the majority of people, you know, let's say have 100 members and you're doing a really good job with with churn. If you got 100 members, you're losing three. If you can get seven, you're net four every month. If you're charging three to four hundred bucks a month, you're making some money. If you do that every month, you're in a good spot, right? So, you know, a lot of these guys are kind of promising the moon. I don't really want to do that. I want to help you build a good system into your business that brings consistency. Now, I'll be honest with you, like if I put 40 members in one month in my gym right now, that'd be a problem. That'd be an operational issue. That'd be a problem. I don't want that, right? I want to, you know, we're in the retention business. Like, that's kind of what we want. We don't want to add so many members at one time that it just floods and affects your operation and then it affects your current members and then it affects your churn, right? Which is, you know, what we're trying to all prevent against. So that's why the 7 to 13. No paid ads is because if you want paid ads, go to gym member machine. Go to GR Hoff at Gym Member Machine. That's not my gig, that's his gig. He's the best in the industry. At it, I'm gonna teach you all the things that you need to do for your marketing, how to fix your marketing without paid ads. But if you want to add paid ads onto it, go to GR. He's amazing. So a couple things we're gonna cover exactly what to say to attract the best clients that stay pay that stay, uh, that pay, stay, refer, and refer the most. Um, I I said this in one of my videos, but there's a book called Exactly What to Say. And it's like, it's a really awesome book, and it literally tells you exactly what to say. It's it tells you exactly what to say in like sales conversations, exactly what to say in negotiations. It's a really, really good book and it provides a lot of clarity. Well, I want to give that to you for your marketing because a lot of you are saying stuff, but the problem is we're not saying stuff that actually makes an impact. And that's what you want. You want to say things in your marketing that is going to attract people to you, not get people to be like, all right, whatever. Next. Um, second thing is, I want you to discover where pockets of ideal clients are hiding. I believe all of you have pockets of customers that you are not marketing to. And sometimes it's a place thing, meaning it's a place you can go to, a physical place, like uh an office building. Sometimes it's a media source that you're not using. I'll give you an example. Like, we haven't marketed in the newspaper for a while, our adult program. We just started marketing in our adult program, and we've booked, I think, nine consultations from a newspaper ad. Two of them have already signed up for a membership. So we spent like$1,800 on the ad, and we've already gotten two customers at a lifetime value of like$12,000 each. So we spent$1,800 and made$24. Good, good deal. And and it's still coming. So that's what I want to teach you. The second thing I want to teach you is pockets of ideal clients were hiding. Uh, the second the third thing is exactly what to say in a text message to turn dead leads into paying clients. I'm going to stay uh strategic, meaning I want to help you build a strategy for marketing, right? I want to help you kind of take a strategy and a system into this. And full disclosure, like, you know, I've spent years and years and years doing this. Are you going to know everything you need to know in one masterclass? No, I'm not going to be that crazy and promise you the moon, but I think you'll have a good framework for it. And so a lot of the things I'm going to teach you are strategic, but I also will give you some tactical things. And this is a tactical thing. I'm going to give you a text message and I'll tell you exactly what to say that's going to help take leads that you thought were dead and turn them into paying clients. We're going to talk about AI. We will talk about AI and we'll talk about that how people are not not searching Google anymore, but they are using ChatGPT a whole lot more and asking ChatGPT lots of questions. And they're asking Chat GPT, like, you know, where's the best gym that I should go to for my area for this? And the reality is you want to be in that answer. And there's things that you need to do to be in that answer. And I'll tell you what those things are. And the fun thing is, I'm going to give you some goodies for those that come live to the webinar. I've been working behind the scenes and creating all these different tools using you know all the different platforms, AI platforms. But what I'm doing is I'm creating tools using my stuff. So there's a lot of people creating tools, right? And they're just using AI to create the tools, but there's no like foundation behind them. There's no depth to the tools that they're creating. It's just like whatever AI you know pulls. But what I'm doing is I'm taking my 19 years of work. My 19 years of work and putting that into AI and then creating tools that you can use. There's a big difference between the two, right? Because I got 19 years of stuff that works. And now I'm just going to make it work a whole lot faster. And so there'll be some free gifts and bonuses for those of you that come. It's Thursday, March 26 at noon. It's going to be live on Zoom. And if you don't know me, my name's Vince Gabriel. I'm a business coach to gym owners. I got 139 of them that I work with on a regular basis. I'm the author of 12 books. I'm the founder of Gabriel Fitness. It's a gym that's been open for 18 years or 19 years, 18 or 19. I don't know. Oh, wait, we opened. So you do the math. Uh, still gone today. And, you know, I use my gym as a lab for marketing, all the ideas I get. Uh, and the last one is I'm the host of the number one ranked fitness business podcast in the world, which is what you're listening to. You you you didn't even know that. You're listening to the number one ranked fitness business podcast in the world, according to some obscure weird website I've never heard of. So thank you very much. So that's it. Uh, the link to register, it's free. The link to register is in the show notes. Just click that link. The URL is like too long for me to read on this thing. But super excited for this. It's gonna be like hanging out with your Uncle Vinny on a Thursday afternoon, talking marketing, and no pressure. I'm not selling you to anything at the end of it. I am uh just going to give you as much value as I possibly can, and uh we'll have a good time. So go ahead. Uh, there's the link to register is in the show notes. Go click it, register, and I will see you there. Peace.